Ondine
Project Overview
Brand Strategy & Identity Design for Ondine, a women-led, Irish Offshore Survey Company.
Their mission is to service the needs of offshore developers from surveys to the lease stage. To provide end-to-end survey solutions whilst being considerate to species and biodiversity.
Project Goal
To establish Ondine as a leader in their field and to create a brand that stands out against the sea of masculine and clinical branding in the renewable energy sector.
Deliverables
Brand Strategy, Tagline, Brand Identity, Graphics, Stock Image Sourcing & Editing, Landing Page Video Creation, Website Look & Feel.
Project Description
The circle in the symbol mirrors the letter O in Ondine and introduces geometry which conveys the brand’s scientific aspect. I explored and simplified the concepts of end-to-end solutions, infrastructure, ripples, movement, and forward thinking - all centred around the letter O. The visual of multibeam echo was added in the form of lines/triangular shape.
The overall aesthetic is minimal & futuristic yet feminine.
The service icons are based around the main logo symbol, with elements added to convey which layer of the ‘sky to seabed’ services the icon represents.
The stock imagery and video were chosen to align with the brand’s compassionate yet innovative personality.
