Wishbone Creative
Project Overview
Bettine of Wishbone Creative is a Creative Director, Film Producer and Experience Designer. Spanning across film in commercials, documentaries, and in live experiences, her work ranges from brand activations, festivals, to dance shows and immersive events.
Project Goal
To craft a company name and brand identity for Bettine that captures her ability to deeply connect with her clients’ vision, creating meaningful, standout experiences that exceed expectations.
Deliverables
Brand Strategy – Brand Name – Brand Identity – Tag Line
Project Description
During the brainstorming phase, we played with themes of insight, magic, and alchemy, inspired by the creative, otherworldly, and playful aspect of this brand.
The symbol combines the shape of the wishbone with an eye, which symbolises the insightful and visionary attributes of the brand. The lashes motif emulates rays of light or an idea spark.
The chosen font, Khuja, is an expressive font with bold geometric forms and a raw elegance that conveys perfectly the personality of the brand. Combined with the symbol, it creates a powerful mark.
After a lot of name generation, the name Wishbone was chosen by the client as it is a word personal to her and has a lot of meaning behind it. It became almost like a lucky totem for her to launch her business with and worked perfectly with the vibe of the brand overall.
