Tethra Offshore Wind Portfolio
Project Overview
The brief was to generate names and brand identities for 6 proposed offshore wind farms and their 'mother' holding company.
Project Goal
I worked with my clients to shape a brand strategy that extended across the collective. The purpose was to establish it as an experienced and fully Irish company that deals in offshore energy, respecting the environment and the biodiversity of the area.
Deliverables
Brand Strategy – Name Creation - Brand Identity – Suite of logo designs - Icon Design
Brand Stock Photos – Messaging – Taglines – Video
Project Description
Inspired by the sea as represented in the Irish language and design, I created a suite of names and logos in a clean and contemporary style, distinctly Irish and somewhat reminiscent of a cultural institution’s identity. Something trustworthy and familiar.
The Logo Concept
Using flowing, organic lines, and inspired by the sea, waves, and Irish design, this suite of logos embraces our design heritage and the feminine, while harnessing the power of the sea. This approach reflects the compassionate yet innovative nature of the company and stands out in the sea of masculine renewable energy identities.
