Origin Renewable Energy
Project Overview
Origin develop renewable energy projects such as wind, solar & battery and connect ethical investors with these legitimately green ventures.
The interplay between the tension caused by the looming climate emergency, the role of renewable energy, and the influence that investors possess to positively affect the outcome, is where we find Origin’s best self
Project Goal
To position Origin as a clean energy movement rather than a service. To create a brand identity that reflects the brand’s sustainable, ethical, and trustworthy persona.
Deliverables
Brand Strategy & Manifesto – Brand Identity Design – Logo design – Brand Guide – Tag Lines – Stock Photo Sourcing
Project Description
The logo conveys the theme of action in connection, which is what Origin is all about. The design also plays with the concept of emergence as the letters and forms seem to emerge from the background, and the arrow shapes reflect the forward-thinking nature of the brand. The colour palette is earthy yet sophisticated in line with the bold and impactful feel of the overall identity.
The tone of voice is bold yet compassionate, and I wanted to lean into the urgency that lies behind the climate emergency and allow it to colour the language used in the brand’s taglines, especially billboards, where an opportunity to make an impact exists.
