The Heart Awards
Project Overview
The Heart Awards are an Irish venture aiming to reward kindness and generosity.
Project Goal
To position The Heart Awards as a warm and positive purpose-led brand and to create a place for people to connect and share positive stories.
Deliverables
Brand Strategy – Brand Identity – Social Media Posts & Graphics – Packaging Design – Brand Stock Photos – Messaging
Project Description
The themes of Nostalgia, Irishness, Irish-isms, Humble yet glitzy vibes, Celebration, Colour, Energy, Storytelling, Lettering, and Positivity all informed the chosen direction. I worked on creating a vintage aesthetic with a modern twist - dabbling in playful anachronism.
I experimented with custom and expressive lettering, which draws on a nostalgic aesthetic in a contemporary and fun way. It is a warm, colourful and energetic style that conveys a sense of celebration and niceness that embodies the brand.
The Logo Concept:
Heart: Soul, inner selves, sincerity, truth, charity.
Wings: Aspiration, a higher state of being, 'earning one's wings' - acts of bravery,
valour or service...
Combining these two powerful symbols, the winged heart represents the freedom to love, to feel, to courageously rise above the mundane and reach full potential. It is a sign of joyful optimism and a representation of the free spirit...
