Side 4 Collective
Project Overview
Side 4 Collective is a music collective that brings an eclectic array of Irish and international artists together to sculpt songs from scratch using Hingerty’s melodic and primal pre-recorded drum patterns.
Project Goal
To collaborate with Dave to coin a name for the collective and to create beautiful branding and record sleeve designs for the collective.
Deliverables
Brand Strategy – Brand Name – Brand Identity – Record Sleeve Design – Single Cover Designs
Project Description
The theme that emerged was one of the exhilaration of letting go and music free of commercial restraints. We began with a series of photographs Dave took years before of boys jumping from a pier, which I made a photo composite from. This image perfectly fits the theme.
The name ‘We Burn Bright’ came from one of the lyrics in a song from the album, and this worked perfectly with the theme, especially when the deep space image of stars was layered over the photo composite.
The Side 4 Collective Logo Design is inspired by vintage drum kits, record label logos, and music ephemera, rendered in a sophisticated style.
